LYFT

I designed one of the eight Pronoun License Plates for LYFT. The purpose of the campaign was to encourage LYFT users to add their pronouns to their profiles. In this chaotic scene, I’ve tried to picture what my gender identity would look like in a physical space. I imagine it as endless mountains to climb over with deep caves that pique my curiosity. Explosions everywhere, from both the panic and the excitement of feeling a little more connected to myself.

AD Christina Chin